Marketing & Business Development

SME owners, CEOs, sales leaders and marketing managers seeking better market focus, business development discipline or entry into a new segment. Industry-specific engagements include dental and healthcare clinic marketing.

• Marketing activity begins before target customers and positioning are clear.
• Broad prospecting produces activity without qualified opportunities.
• Sales and marketing use different definitions of a useful lead.
• Channel reports do not connect spending with enquiry quality or pipeline progress.

• Marketing strategy, market research and market intelligence
• Competitor analysis, market segmentation, positioning and value proposition
• Customer acquisition and B2B lead generation strategy
• Business development, sales pipeline improvement and partnership development
• Market expansion and commercial opportunity prioritisation
• Digital marketing advisory, marketing performance management and industry-specific solutions

• Target segment and customer need assessment
• Competitive positioning and value proposition brief
• Marketing and business development roadmap
• Target account criteria and opportunity qualification framework
• Pipeline stages, responsibilities and follow-up routines
• Channel priorities, measurement definitions and reporting requirements

• Growth strategy review: clarify positioning, target customers and investment priorities.
• Market development plan: assess a segment, partnership route or expansion opportunity.
• Implementation coordination: support agreed campaigns, pipeline routines and performance reviews.

A defined consulting or implementation assignment can provide focused delivery support alongside your existing team. The appropriate model depends on your priorities and internal capacity.

Understand — Review business goals, current offers, customers and available sales evidence.

Assess — Evaluate relevant segments, competitors and routes to market.

Position — Agree the value proposition and priorities for acquisition or expansion.

Activate — Coordinate the agreed roadmap, campaign or business development assignments.

Measure — Review enquiries, opportunity quality and pipeline progress using defined measures.

• A more coherent market position and commercial message.
• More focused selection and qualification of business opportunities.
• Clearer evidence for marketing and business development decisions.

Scope, deliverables, delivery availability, timing, fees and third-party requirements are confirmed in the proposal. Benefits depend on the operating context, evidence and implementation; outcomes are not guaranteed.

These examples show possible engagement contexts; they are not claims of completed SIGMA projects.

• An industrial supplier needs a focused B2B target account and market development plan.
• A clinic needs to assess local visibility and its enquiry journey before campaign spending.
• A growing business needs marketing and sales to share pipeline definitions and review routines.

• Marketing Strategy
• Business Development Strategy
• Digital Marketing Strategy
• Competitor Analysis
• Marketing Performance Analytics
• Dental Clinic Marketing
• AI Transformation

Discuss whether an existing SIGMA solution fits the business requirements. Supported functions, current access and demonstration availability are confirmed with SIGMA.

• SIGMAZORA Market

Does this replace our advertising provider?

Not necessarily. SIGMA can help define the strategy, requirements and measurement while working with the delivery arrangements agreed for your business.

Are advertising fees included?

Media budgets, campaign execution, tools and third-party costs are confirmed separately in the proposal where relevant.

Can you guarantee leads or sales?

No. Results depend on the offer, market, budget, execution and other factors. We agree useful measures and review the evidence.

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Additional specialised SIGMA materials remain available where relevant.